There are loads of different kinds of sites out there, each has its own purpose and its own way of generating leads or sales. We’re going to talk about how to find the best type of site that matches your business model.
First, what does your business do? The most important question here is, “What is the aim of your site?” If you’re a painting business or a garden service, you wouldn’t need to sell your services online. First, you would have a hard time mowing lawn over the internet, but secondly because you probably don’t have a One Size Fits All kind of business.
For these kinds of services, it’s probably best to have an image gallery or two with your completed work, a few testimonials, a list of your services and a contact form. This kind of simple site would work best for you, whilst keeping the design as lean as possible and sticking within a tight budget.
On the other hand, if you’re a small retailer selling smaller items, you could put up prices and include an ecommerce facility. This means that you will be able to do business, make sales and accept payments online.
This kind of site is a little more completed and requires several specialised features. We’d create an online store front for you, displaying your products or services. Each product or service could be added to a cart with facilities for shipping, discount coupons and many more.
Whatever website you choose, we’ll always give you complete access to all of your statistics and we’ll suggest what changes you can make to improve your online business strategy. This way you’ll always be one step ahead of your competition.
Want to find out what site would work best for you? Contact us for a consultation!